What You'll Master in This Playbook
- Proven launch sequences that consistently generate 6-figure revenue
- Email marketing strategies that convert 15-25% of subscribers
- Paid advertising campaigns with 3-5x return on ad spend
- Content marketing systems for organic traffic and authority building
- Partnership strategies that multiply your reach and revenue
Course marketing isn't about luck or viral moments. It's about systematic, repeatable strategies that predictably generate revenue. This playbook contains the exact marketing frameworks used by top course creators to build 6-figure businesses.
Over the past 5 years, these strategies have generated over $10 million in course sales across various industries. From tech courses to creative workshops, these principles work regardless of your niche.
Whether you're launching your first course or looking to scale beyond $100k/year, this playbook provides the complete marketing system you need.
1. Marketing Foundations: Building Your Revenue Engine
Before diving into tactics, you need rock-solid foundations. Most course creators fail because they skip this crucial step and jump straight into random marketing activities without a strategy.
The Revenue Engine Framework
Every successful course business operates on the same fundamental framework:
Attract
Draw ideal customers to your content
Engage
Build trust and demonstrate value
Convert
Turn prospects into paying students
Retain
Create repeat customers and advocates
Your Marketing Stack
Successful course marketing requires the right tools and platforms working together:
Essential Tools
- • Email marketing platform (ConvertKit, Mailchimp)
- • Landing page builder (Leadpages, Unbounce)
- • Analytics platform (Google Analytics, Mixpanel)
- • Course platform (Teachable, Thinkific)
- • Payment processing (Stripe, PayPal)
Advanced Tools
- • Marketing automation (ActiveCampaign, Klaviyo)
- • A/B testing platform (Optimizely, VWO)
- • Social media scheduling (Buffer, Hootsuite)
- • Webinar platform (WebinarJam, Zoom)
- • Customer support (Intercom, Help Scout)
The 90-Day Marketing Calendar
Consistency beats perfection in marketing. Here's your 90-day framework:
Days 1-30: Foundation Building
Set up tools, create lead magnets, build email list, establish content calendar
Days 31-60: Audience Building
Launch content marketing, run paid traffic tests, build social media presence
Days 61-90: Launch Preparation
Pre-launch sequence, testimonials, cart open/close campaigns
2. Launch Strategies: The $100K Launch Formula
Product launches generate 70-80% of annual revenue for most course creators. This chapter reveals the exact launch formula that consistently generates 6-figure results.
The Perfect Launch Timeline
8-Week Launch Sequence
The Million-Dollar Email Sequence
This 12-email sequence has generated over $2M in course sales:
Agitate the problem your course solves
Present your course as the solution
Share your transformation story
Share student success stories
Detailed course breakdown
Address common concerns
Create time-sensitive offer
Add valuable bonuses
Answer frequent questions
Final opportunity message
24-hour countdown timer
Final 2-hour warning
Ready to Launch Your 6-Figure Course Business?
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This playbook continues with 8 more comprehensive chapters...
Including email marketing mastery, paid advertising strategies, content marketing systems, social media growth, partnership deals, conversion optimization, analytics tracking, and scaling strategies.
Get the Complete Marketing System